Founded in the1990’s, JNBY is a women’s clothing brand that has grown up together with the development of the Group, possessed of an eminent reputation and high recognition, and has attracted since its inception an entourage of followers with the same ideas about life. Along with the unceasing exploration of and persistence as to our products, JNBY has become the most representative women’s clothing brand in China today with the slogan it conveys of “Just Naturally Be Yourself” deeply rooted in the hearts of its customers. Our brand perseveres to combine aesthetic elements like “Modern, Vitality, Charming, Serenity” together as well as to focus on research and improving materials, aiming to revive the sentiment of our designs through the experience of wearing them. We convey the delight and novelty of culture to independent, adeptly discovering, romantic, and elegant young women between the ages of 25 and 40, helping them feel the surprises and poetry in everyday life, which is also the secret to keeping our brand energetic and full of potential.

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